There are many apps and media available to keep your eyes busy. Certain people are able to be on using one app for hours on end. That is ultimately the objective of the app. Keeping you on that specific platform, because the more you stay, the more ad revenue and the more opportunity for money they get. In 2021, TikTok had 656 million downloads worldwide and was even higher than Instagram and Facebook. With just 6% of that 656 million people reportedly using the app for more than 10 hours per week on the app, they’re doing things right.
Every app is trying to incorporate new features in order to cannibalize other apps. Snapchat is an excellent example of this. Twitter is fully accepting the crypto crowd and ended Clubhouse by introducing their Spaces feature. Instagram places their shopping tab in the middle of their app in order to attract shoppers. It’s all about competition, and they’ll continue to be innovative.
As tech giants and developers continue to raise the standards in terms of what keeps you on your smartphone, you need to know the best app for your needs. Videos in short form are very popular due to the popularity of Vine (RIP) and are being revived by its spiritual successor TikTok. Because of the success of TikTok it has prompted other platforms to make their entrance into this area. Instagram has Reels, Youtube has Shorts. Creators are able to copy and paste content from their TikToks to decrease their workload and boost views (and revenues).
Each platform comes with direct messaging or chat feature, not all of them are made equal. While Facebook continues to experience significant growth in downloads, they’ve created Messenger their chat app. This is a bit redundant. Instagram’s (who is controlled by Facebook) chat is still on the same app and provides greater sharing options and media. Simpler features will allow users to access your services.
What matters is what you really value in your entertainment. If you’re mostly a reader or like to stay up-to-date with the latest the latest news, Twitter and Reddit seem like the ideal options for you. If you’re looking to debate in the comments with people around the world take a look at Instagram as well as Facebook. There’s something for all. With all the apps competing for your time and attention these days, it’s better to select the app that will entertain you most and lets you get the most meaningful social interactions.